Where to buy in Korea

Know the shelves.

Drugstore chain, fixed-price store, pharmacy or brand house: each is good for something different.

올리브영

Beauty and health chain

OLIVE YOUNG

Korea’s biggest beauty chain, with more than 1,400 stores. Most visitors start here.

다이소

Fixed-price variety store

Everything is priced from 500 to 5,000 won, including a beauty section that now runs to about 1,900 products.

약국

Pharmacy

Look for the white cross among the beauty signs in Myeongdong and around Namdaemun Market.

브랜드 플래그십

Single-brand stores

Brand houses where you go for the experience: skin-tone matching, custom foundation and the full range of one company.

For opening hours, addresses and directions to individual stores, see ShopsinKorea.