Single-brand stores
Brand flagships브랜드 플래그십
Brand houses where you go for the experience: skin-tone matching, custom foundation and the full range of one company.
Amorepacific, the group behind brands such as Sulwhasoo, LANEIGE, innisfree and HERA, runs several experience stores in Seoul. Some services need a booking.
Seongsu is the easiest area to combine them with OLIVE YOUNG N Seongsu.
Worth the trip
The big ones.
Seongsu, Seoul
AMORE SEONGSU
Amorepacific’s flagship in a converted car-repair building, with skin-tone measuring and custom foundation.
Yongsan, Seoul
AMORE YONGSAN
At Amorepacific’s headquarters: personalised foundation, lip and hair services and a skin-diagnosis lab.
Seoul
Sulwhasoo Flagship Store
The heritage brand’s house, with the full range, gift wrapping and a spa.
Seongsu, Seoul
INNISFREE THE ISLE SEONGSU
innisfree’s island-themed flagship.
Sources