Beauty and health chain
OLIVE YOUNG올리브영
Korea’s biggest beauty chain, with more than 1,400 stores. Most visitors start here.
Every shopping street has one, but the big “Town” stores in tourist districts are built for visitors, with multilingual staff, tax-free tills and the newest launches by the door.
The largest stores are worth the trip on their own: N Seongsu is five floors, and Central Myeongdong Town, opened in March 2026, carries the widest range of any branch, around 15,000 products.
Prices drop during the Olive Young Sale every March, June, September and December, and on Olive Young Day, usually around the 25th to 27th of each month.
Worth the trip
The big ones.
Myeongdong, Seoul
OLIVE YOUNG Central Myeongdong Town
Three floors, opened 26 March 2026; the widest range of any branch, with the largest colour make-up floor.
Myeongdong, Seoul
OLIVE YOUNG Myeongdong Town
The chain’s top-selling store; most of its sales are to foreign visitors.
Hours & directions on ShopsinKoreaSeongsu, Seoul
OLIVE YOUNG N Seongsu
Five floors and about 4,620 m², the largest Olive Young; try-on bars and skin services.
Hours & directions on ShopsinKoreaHongdae, Seoul
OLIVE YOUNG Hongdae Town
A flagship aimed at younger shoppers, with media walls and photo zones.
Nampo-dong, Busan
OLIVE YOUNG Nampo Town
Four floors with skin consultants; staffed up for cruise visitors.
Millak-dong, Busan
OLIVE YOUNG Millak the Market
A harbour-themed store near Gwangan Bridge, open until 11 p.m.
Sources
- OLIVE YOUNG: Olive Young Global — company introduction
- Asia Economy: CJ Olive Young opens nation’s second-largest ‘Myeongdong Town’
- CJ Newsroom: CJ Olive Young N Seongsu: redefining retail
- The Korea Times: Foreign repeat visits to ‘Olive Young Sale’ surge 11-fold in 3 years
- Creatrip: Myeongdong beauty shopping guide
- The Financial News: 6 out of 10 customers are foreigners at Olive Young N Seongsu