A considered guide to finding your Korean beauty favourites.

The buying notebook

When the name or packaging changes

A refreshed label and a changed formula require different treatment.

Do not assume two products are identical because their names or packaging look similar. Match the region, option and identifiers.

A brand can confirm that a change is only a name update. Beauty of Joseon explains that Relief Sun’s change from Rice + Probiotics to Rice + Niacinamide did not change its formula or size.

A renewal can also be a separate product. The Korean Anua Heartleaf 77 Hyaluron toner is recorded separately from the international Heartleaf 77 Soothing Toner.

Use the official product link for the applicable version’s ingredient list. We do not merge ingredient lists from different versions.

Find your exact product ↗